Sam Penny | Coach for the Brave.

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  • Master of Ceremonies in Sunshine Coast, QLD

  • Travels Nationwide
  • From $2,500 to $10,000

  • Available on Mon Tue Wed Thu Fri Sat Sun

Sam Penny is a keynote speaker who brings together extreme performance and elite business strategy.

He’s the first person to attempt a solo winter swim of the English Channel. He’s completed an Ice Mile, built multi-million dollar businesses, and delivered TEDx talks that challenge audiences to act with courage.

Sam has appeared on Sky News, ABC, and top podcasts; not just for what he’s done, but how he inspires others to push past limits.

He now speaks to conferences, leadership teams, founders, and franchise networks across the globe on how to scale, lead, and say yes to bold visions.

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Expect a high-energy, thought-provoking keynote that fuses real business strategy with jaw-dropping endurance stories. Sam Penny brings a powerful presence and sharp delivery that keeps audiences engaged from start to finish. Whether he's talking business exits or ice swims, his talks are practical, punchy and unforgettable — perfect for inspiring action and shifting mindsets.


Wireless lapel mic or handheld mic (preferred)
Projector and screen for visuals (HDMI or USB-C input)
Bottle of water (but not 3.9°C, thanks!)
Room setup allowing visibility for all audience members
AV contact available 30 mins before session for tech check


Built to Sell: How to Increase the Value of Your Business
Inside the Mind of a Buyer: What Really Sells a Business
Bold Moves: From Boardrooms to Ice Miles — Leading with Courage
Values That Scale: Embedding Culture for Growth & Exit
Exit Ready in 90 Days: The 8 Drivers That Maximise Valuation
Swimming the Channel: Lessons in Endurance, Risk & Mental Grit


Keynote (45–60 min)
✔ Ideal for conferences, leadership offsites, and business events
✔ Includes Q&A session (optional)

Workshop Add-On (90–120 min)
✔ Deep dive into business sale readiness, scaling, or strategic growth
✔ Interactive session with real case studies and tools

Custom Packages
✔ Want Sam to emcee, moderate a panel, or speak at multiple sessions? Let’s chat and tailor something for your event.


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